Yeah, we know. Yet another ‘About Us’ page. Every company and corporation out there has to have one on their website apparently… where they brag about their mission and values. It’s one of those things — no one really knows how it started, but they do it anyway. So here’s ours.
And we’re hoping you can join us. Of course, you’ve heard this before. Fashion brands that pledge to use sustainable cotton. Oil companies promising to invest in renewables.
Then there’s a whole slew of other companies out there that we really
respect – that have baked social and environmental impact into the very fabric of their business model.
Lots of great (and not so great) companies and organisations out there, each trying to find their niche and doing their bit.
On one hand, there seems to be a consensus that if you want to have goods and services that are environmentally friendly and have a positive social impact, then you have to be prepared to pay more. Organic produce, renewable energy, electric cars…the list goes on.
Then there’s the myth that if you want to invest your money in ways that generate positive environmental and social outcomes, you’ve got to be prepared to sacrifice some returns.
All of which seem to position an eco-friendly lifestyle as one that’s reserved only for the relatively well-off. The middle class. The wealthy.
Life is tough enough as it is without having to worry about the future of the planet (and humanity) long after we’re gone.
And at the end of the day, we’re all doing what we can to find our way in this world, and often have to make decisions based on pure, hard economic fact.
…owned by institutions, private investors and other land owners like governments, farmers, churches and municipalities. Forests which are either being managed sustainably or simply left alone as nature reserves or hunting grounds.
But while this number seems huge, it’s really just a drop in the proverbial ocean.
This is roughly equivalent to 48 football fields every minute. The causes of this catastrophic loss of forest cover are varied – agriculture, logging of virgin or old-growth forest for timber, fire, and even climate change itself.
There are many great NGOs out there fighting the good fight against deforestation, and we absolutely encourage you to support them. But we simply aren’t planting enough trees, and the reason for that is simple.
Investing in forests is a game for the big boys. It’s been that way for a long time, but not because there’s some evil conspiracy to keep ordinary people from owning forest. Rather, it once again boils down to cold, hard economic fact.
Owning forest is owning real estate, and there’s a minimum size of land area you need to own before managing the forest sustainably becomes economically viable. And so, forestry investment has never really been open to the mass market.
This is our mission. But that’s not all. As our platform grows, trading forest-backed tokens will become commonplace enough that forests essentially become a liquid investment.
You can make money while helping to fight climate change. Just do the math. We reckon it’s easier to find 500 million people to invest €200 in forests than it is to raise €100 billion in donations and grants for NGOs to plant more trees.
With your help, we’re going to plant quite a lot of trees, and we want to do this ethically, responsibly, and transparently.
Of course, we’re just getting started, and there’s bound to be a few hiccups and delays along the way — but isn’t that part of the journey of building something great? So please bear with us while we smoothen out the rough edges.
We promise it will be worth it!
Why not register here and set up an account?
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